Council Offers Tasty Opportunity to Exhibit at Balmoral Show 2026

Mid and East Antrim food, drink, and experience-based businesses can apply to showcase at Balmoral Show 2026 in the NI Food Pavilion. Over 100,000 visitors are expected. Expressions of Interest close at 12 noon on Friday, 23 January 2026.

Opportunity to Exhibit at Balmoral Show 2026

Mid and East Antrim Borough Council is offering local food and drink producers, alongside experience-based businesses, the chance to exhibit at Balmoral Show 2026.

This opportunity allows eligible businesses from across the borough to showcase their products to tens of thousands of visitors at Northern Ireland’s largest agri-food event.

The Balmoral Show 2026 will take place from 13–16 May 2026, with more than 100,000 visitors expected from across the UK and Ireland.

Why Balmoral Show Matters for Local Businesses

Balmoral Show is widely recognised as the flagship event for Northern Ireland’s agri-food sector.

Visitors attend to:

• Meet local producers
• Discover high-quality Northern Irish food and drink
• Learn about the journey from field to fork

NI Food Pavilion: A Prime Showcase Space

The Council is supporting local businesses by offering access to the NI Food Pavilion, the central hub for food and drink at the show.

This affordable exhibition opportunity enables businesses to:

• Access a large consumer audience
• Engage directly with new customers
• Gain honest, real-time product feedback
• Increase brand awareness and online reach
• Meet industry buyers and decision-makers
• Network with fellow producers and peers

Mayor Highlights Importance of Local Representation

Mayor of Mid and East Antrim, Councillor Jackson Minford, said the event plays a vital role in promoting the borough’s food and drink sector.

He described the NI Food Pavilion as an essential part of the show and a key way for the Council to support local businesses in showcasing high-quality, locally produced goods.

The Mayor also highlighted the opportunity to promote Mid and East Antrim’s growing food and drink experiences, helping attract new visitors to the area.

Who Should Apply?

This opportunity is ideal for:

• Food and drink producers
• Artisan and speciality food brands
• Experience-based food and drink businesses
• Businesses seeking wider consumer exposure

If your business is eligible, this is a valuable chance to connect with new customers and raise your profile at a national-level event.

How to Apply

Businesses interested in exhibiting should complete an Expression of Interest online.

• Apply online: [Insert Link – Balmoral Show 2026 EOI]
• Closing date: 12 noon, Friday 23 January 2026
• Email enquiries: amplify@midandeastantrim.gov.uk